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CFO On Call, Virtual CFO, Business Advisor, Growth and Turnaround Strategist

I help businesses boost their profits, wipe out their competition and land their perfect customer, putting their business in a position of dominance

I love to work with energetic professionals, business owners and leadership teams, who understand the need for expert guidance to leap forward and reach the next level

About Me

A CFO/COO and strategist who brings an unmatched track record of success from the commercial sector, an enormous love of people and an all-consuming desire to positively impact the world.

Your business partner and part of your team as your CFO, outsourced CFO, virtual CFO, Business Advisor,  CFO consultant, CFO On Call.

I achieve remarkable results for my clients, taking their business from local to national to international.

My Resume

How I got here is a very long story, but my resume sums it up nicely.

You can see my accomplishments listed below, or download a copy to print.

What some of my clients said

Rob is without doubt the best CFO I’ve worked with. His down to earth personality despite being a seasoned leader makes him an ideal CFO/CEO in any organisation.  Rob is very strategic in his thinking, very commercial, pragmatic, excellent both from a technical and operational perspective.  He is well respected by the Leadership Team, his colleagues, peers and employees and most importantly knows how to get the job done to a very high standard in a timely fashion, often juggling multiple tasks and always meeting the deadline. He is unwavering in his dedication and loyalty towards all stakeholders and I highly recommend him.

Domenic Lopresti

CEO, Carnival Gelato and Former CEO Gelatissimo


Rob is one of those exceptional people that only comes along once in a lifetime.  He has made an incredible difference to our business and we have almost doubled our business under his guidance.  I have always found him to be professional, easy to work with, sharp, and able to quickly make a business impact. His positive personality creates an enjoyable work environment and leading to exceptional results. I absolutely would recommend Rob for any leadership role or consulting arrangement.

Carissa Lake

CEO, The Cupcake Princess

Rob has helped stabilise and grow our business.  He has a unique combination of CFO & COO operating experience. Not only does he understand the numbers he also understands business. When it comes to strategic planning, establishing goals for organic growth or establishing Key Performance Indicators (KPI’s) he has the knowledge and experience necessary to achieve results. He takes the complex world of finance & operations and breaks it down to a simple road map for business leadership. Rarely do you find an individual with Rob’s skill set available to work with small to medium business. Absolutely Brilliant!  An invaluable asset to any business

Ray Poole

CEO Swoop Digital Marketing

Rob is an exceptional CFO and Financial advisor who has a great skill for helping CEOs and Owners build solid businesses. I have worked with Rob for more than 5 years and in that time Rob has proven to be a reliable and trustworthy advisor who I highly recommend.

Christie Whitehill

Christie Whitehill

My Services

Virtual CFO

  • Are you an ambitious business owner / CEO?
  • Does your business turnover between $1 million and $50+ million?
  • Want more cash and profit in your business?
  • Are you ready to scale, sell, exit or merge your business?
  • Are you unsure of your financial position and/or ability to grow your business?
  • Is there a gap in your team’s strategic and financial skill set to meet the increasingly sophisticated demands of a growing business?
  • Want a high-end commercial and strategic part-time CFO at a fraction of the cost of a full-time one?

Advisor & Strategist

  • Adhoc and ongoing C-level advisory
  • Leadership advice for Boards, Owners and Leaders
  • Group Facilitation with your team to build your 3-YEAR plan in a day!
  • Tailored to suit your organisation size and complexity
  • Flexible, empowering, transformative, transparent and collaborative; exactly what you need in today’s fast paced environment

Coaching & Mentoring

  • Mentoring for Established and Emerging Leaders
  • 1 – 2 hour/session
  • 8 – 10 sessions/year
  • Pre-briefing
  • Peer-to-Peer Format
  • Personal Plan
  • Gallup Strength Finder
  • Advisory Function
  • Fully Customisable

Business Diagnostics

  • Profitability Optimisation
  • Cashflow Enhancement
  • Effective Business Planning
  • Reporting Clarity
  • Industry Trends
  • Growth and Margin Opportunities
  • Cost and Stock Evaluation
  • Capital and Debt Review
  • Fully Customisable

Some Of My Clients

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Contact Me

I’m always looking forward to my next adventure.

Send me a note, and let’s get started!

Tel: +61 457 555 787


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